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Towards Global Localization Routledge Library Editions Economic Geography

ISBN 10 : 9781317512851
ISBN 13 : 1317512855

This volume redefines the genre of sector studies. The first part of the book compares the experiences of Britain and France in the very voltaile world of high-tech industries duri..

Readings In International Business

ISBN 10 : 0262510669
ISBN 13 : 9780262510660

This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader..

Business Information Sources

ISBN 10 : 0520081803
ISBN 13 : 9780520081802

Lists and describes the various types of general business reference sources and sources having to do with specific management functions and fields..

Global Marketing

ISBN 10 : 9781473910881
ISBN 13 : 1473910889

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America..

International Marketing

ISBN 10 : 1844801322
ISBN 13 : 9781844801329

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage ..