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Marketing And Innovation Management

ISBN 10 : 9781601983527
ISBN 13 : 1601983522

It would be difficult to find a CEO today that would not rank "innovation" as one of the top means by which a firm can sustain growth and survive a harsh competitive environment. H..


Strategic Market Creation

ISBN 10 : 0470694270
ISBN 13 : 9780470694275

The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines ..



Strategic Marketing And Innovation For Indian Msmes

ISBN 10 : 9789811035906
ISBN 13 : 9811035903

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterpris..


Emerging Trends And Innovation In Sports Marketing And Management In Asia

ISBN 10 : 9781466675285
ISBN 13 : 1466675284

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for..


Collaboration And Co Creation

ISBN 10 : 1441970827
ISBN 13 : 9781441970824

Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative pot..


Innovation In Marketing

ISBN 10 : 9781136015212
ISBN 13 : 1136015213

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high..