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Building Broadband

ISBN 10 : 0821384201
ISBN 13 : 9780821384206

Access to broadband connectivity is a country s passport to the global information society and knowledge economy the future. However, the adoption and use of broadband technology t..

Fighting The War Of Ideas Like A Real War

ISBN 10 : 9780615144634
ISBN 13 : 0615144632

This ground-breaking monograph departs from the conventional view of public diplomacy and international communication in time of war and argues for deploying messages as weapons of..

Invisible Engines

ISBN 10 : 9780262262644
ISBN 13 : 0262262649

Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile ..

Valuing Intellectual Capital

ISBN 10 : 9781461466116
ISBN 13 : 1461466113

Valuing Intellectual Capital provides readers with prescriptive strategies and practical insights for estimating the value of intellectual property (IP) and the people who create t..


ISBN 10 : 0061853135
ISBN 13 : 9780061853135

In 1982, the Dow hovered below 1000. Then, the market rose and rapidly gained speed until it peaked above 11,000. Noted journalist and financial reporter Maggie Mahar has written t..

Principles Of Marketing

ISBN 10 : 9781486002535
ISBN 13 : 1486002536

The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creat..