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Inside The Tornado

ISBN 10 : 0887308244
ISBN 13 : 9780887308246

Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs ..


Business Marketing Management B2b Loose Leaf Version

ISBN 10 : 9781337296540
ISBN 13 : 1337296546

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version...


Business Marketing Management B2b

ISBN 10 : 9781133709831
ISBN 13 : 1133709834

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid under..


Marketing On The Internet And The Implications Of New Technologies

ISBN 10 : 9783832412494
ISBN 13 : 3832412492

Inhaltsangabe:Abstract: Electronic Commerce, once thought of as futuristic buzzwords, is becoming a commonly used term. International newspapers, magazines, and the electronic medi..


The Power Of The 2 X 2 Matrix

ISBN 10 : 1118046633
ISBN 13 : 9781118046630

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative per..


Digital Disciplines

ISBN 10 : 9781119039877
ISBN 13 : 1119039878

Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation How does Information ..


Technological Innovation

ISBN 10 : 9780762314812
ISBN 13 : 0762314818

Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise but also a..